{"id":4671,"date":"2019-12-11T21:03:25","date_gmt":"2019-12-11T20:03:25","guid":{"rendered":"https:\/\/eccehome.eu\/?p=4671"},"modified":"2019-12-11T21:03:25","modified_gmt":"2019-12-11T20:03:25","slug":"mentorprogramot-inditott-a-magyar-divat-es-design-ugynokseg","status":"publish","type":"post","link":"https:\/\/eccehome.eu\/en\/mentorprogramot-inditott-a-magyar-divat-es-design-ugynokseg\/","title":{"rendered":"The Hungarian Fashion and Design Agency has launched a mentoring program"},"content":{"rendered":"<p><strong>A program keret\u00e9ben t\u00edz tehets\u00e9ges magyar divattervez\u0151 kap lehet\u0151s\u00e9get arra, hogy elismert hazai szakemberekt\u0151l saj\u00e1t\u00edtsa el a m\u00e1rka\u00e9p\u00edt\u00e9shez \u00e9s -fejleszt\u00e9shez sz\u00fcks\u00e9ges \u00fczleti, strat\u00e9giai \u00e9s marketing elm\u00e9leti tud\u00e1st &#8211; k\u00f6z\u00f6lte az \u00fcgyn\u00f6ks\u00e9g cs\u00fct\u00f6rt\u00f6k\u00f6n.<\/strong><!--more--><\/p>\n<p>A program c\u00e9lja, hogy min\u00e9l t\u00f6bb stabil, sikeres magyar m\u00e1rka j\u00f6jj\u00f6n l\u00e9tre \u00e9s a legjobban teljes\u00edt\u0151k tov\u00e1bb l\u00e9phessenek a nemzetk\u00f6zi mentoring programba is &#8211; \u00e1ll az \u00fcgyn\u00f6ks\u00e9g MTI-hez elk\u00fcld\u00f6tt k\u00f6zlem\u00e9ny\u00e9ben.<br \/>\nA mentorprogram c\u00e9lkit\u0171z\u00e9se, hogy a r\u00e9sztvev\u0151k \u00e1tadj\u00e1k azt az elm\u00e9leti tud\u00e1st a m\u00e1rkafejleszt\u00e9s legfontosabb ter\u00fcletein, amelyek n\u00e9lk\u00fcl\u00f6zhetetlenek egy sikeres brand \u00e9p\u00edt\u00e9s\u00e9hez.<br \/>\nA k\u00f6zlem\u00e9ny szerint a hazai szakemberek workshopokon \u00e9s szem\u00e9lyes tal\u00e1lkoz\u00f3kon fejlesztik majd a r\u00e9sztvev\u0151ket, m\u00edg a program v\u00e9g\u00e9n a nemzetk\u00f6zi szakemberek d\u00f6nt\u00e9se alapj\u00e1n a legjobban teljes\u00edt\u0151 m\u00e1rk\u00e1k folytathatj\u00e1k az \u00fcgyn\u00f6ks\u00e9g \u00e9s a Camera Nazionale della Moda Italiana k\u00f6z\u00f6s nemzetk\u00f6zi mentorprogramj\u00e1t is.<br \/>\nA szakmai szempontok alapj\u00e1n kiv\u00e1lasztott mentorok &#8211; Chen M\u00f3nika Emma (m\u00e1rkafejleszt\u00e9si menedzser \u00e9s kommunik\u00e1ci\u00f3s tan\u00e1csad\u00f3), \u00c1d\u00e1m Gy\u00f6rgy (\u00fcgyv\u00e9d, a Budapesti \u00dcgyv\u00e9di Kamara bizotts\u00e1gi tagja), K\u00e1rp\u00e1ti Kriszta (szabad\u00fasz\u00f3 divat PR-szakember), K\u00e1zsm\u00e9r Nikolett (befektet\u00e9si menedzser, inkub\u00e1ci\u00f3s ter\u00fclet), Bern\u00e1t S\u00e1ra Em\u00edlia (divat, luxus strat\u00e9giai tan\u00e1csad\u00f3), Szentesi R\u00e9ka (divatkutat\u00f3), T\u00e1trai P\u00e9ter (befektet\u00e9si igazgat\u00f3helyettes), Horv\u00e1th Alexandra (CFO, Aeron), Lilit Boninsegni (Polimoda), Mart\u00e9nyi T\u00edmea (\u00e9rt\u00e9kes\u00edt\u00e9si \u00e9s fenntarthat\u00f3s\u00e1gi szak\u00e9rt\u0151) &#8211; a divathoz \u00e9s m\u00e1rka\u00e9p\u00edt\u00e9shez kapcsol\u00f3d\u00f3 k\u00fcl\u00f6nb\u00f6z\u0151 ter\u00fcleteken szerzett tapasztalatuknak k\u00f6sz\u00f6nhet\u0151en pontosan l\u00e1tj\u00e1k a m\u00e1rk\u00e1k er\u0151ss\u00e9geit \u00e9s fejlesztend\u0151 ter\u00fcleteit.<br \/>\nAz utols\u00f3 workshopokra 2020. m\u00e1rcius\u00e1ban ker\u00fcl sor, addig pedig olyan t\u00e9mak\u00f6r\u00f6kben fejlesztik majd a m\u00e1rk\u00e1kat, mint a divatkommunik\u00e1ci\u00f3, term\u00e9k\u00e9rt\u00e9kes\u00edt\u00e9s, v\u00e9djegyeztet\u00e9s vagy \u00e9pp a digit\u00e1lis marketing.<br \/>\nA programban r\u00e9sztvev\u0151 designerek &#8211; a Kata Szegedi, a Nini Molnar, a The Four, a D\u00dcSK, a Vecsei Millinery, a Peter Mero, a Gabriella Veszpremi, az Anna Daubner, az Alma Vetlenyi \u00e9s a ZIA &#8211; egyt\u0151l egyig olyan tehets\u00e9gek, akik a mentorprogram elv\u00e9gz\u00e9se ut\u00e1n tov\u00e1bb fejleszthetik v\u00e1llalkoz\u00e1sukat &#8211; \u00e1ll a k\u00f6zlem\u00e9nyben.<\/p>\n<p style=\"text-align: right;\">MTI<\/p>","protected":false},"excerpt":{"rendered":"<p>A program keret\u00e9ben t\u00edz tehets\u00e9ges magyar divattervez\u0151 kap lehet\u0151s\u00e9get arra, hogy elismert hazai szakemberekt\u0151l saj\u00e1t\u00edtsa el a m\u00e1rka\u00e9p\u00edt\u00e9shez \u00e9s -fejleszt\u00e9shez sz\u00fcks\u00e9ges \u00fczleti, strat\u00e9giai \u00e9s marketing elm\u00e9leti tud\u00e1st &#8211; k\u00f6z\u00f6lte az \u00fcgyn\u00f6ks\u00e9g cs\u00fct\u00f6rt\u00f6k\u00f6n.<\/p>","protected":false},"author":1130,"featured_media":4672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,107,95],"tags":[],"class_list":["post-4671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-design","category-sajtokozlemeny"],"_links":{"self":[{"href":"https:\/\/eccehome.eu\/en\/wp-json\/wp\/v2\/posts\/4671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eccehome.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eccehome.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eccehome.eu\/en\/wp-json\/wp\/v2\/users\/1130"}],"replies":[{"embeddable":true,"href":"https:\/\/eccehome.eu\/en\/wp-json\/wp\/v2\/comments?post=4671"}],"version-history":[{"count":0,"href":"https:\/\/eccehome.eu\/en\/wp-json\/wp\/v2\/posts\/4671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eccehome.eu\/en\/wp-json\/wp\/v2\/media\/4672"}],"wp:attachment":[{"href":"https:\/\/eccehome.eu\/en\/wp-json\/wp\/v2\/media?parent=4671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eccehome.eu\/en\/wp-json\/wp\/v2\/categories?post=4671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eccehome.eu\/en\/wp-json\/wp\/v2\/tags?post=4671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}