It became the color of the year in 2023

Pantone has chosen the color of the year for 2023. Everyone was surprised that the very bold Viva Magenta was the winner!

The Pantone Colour of the Year, Viva Magenta 18-1750, vibrates vividly and vigorously. This is a shade rooted in nature, which comes from the red family and expresses a new sign of strength. Viva Magenta is a bold and intrepid, pulsating colour that lets you celebrate joyfully and optimistically, writing a new narrative.

This year's color is strong and powerful. This is a new, animated red that delights in pure joy, encourages experimentation and unscrupulous self-expression, an electrifying and boundless shade that appears as an outstanding statement. The PANTONE 18-1750 Viva Magenta welcomes everyone with the same passion for life and rebellious spirit. It is a bold, witty and all-inclusive color.

In this era of technology, we draw inspiration from nature and reality. PANTONE 18-1750 Viva Magenta comes from the red family and is inspired by the red color of kosenil, one of the most valuable dyes in the natural paint family, as well as one of the strongest and brightest known to the world.

Rooted in prehistoric matter, PANTONE 18-1750 Viva Magenta reconnects us with the original material. Summoning the forces of nature, the PANTONE 18-1750 Viva Magenta revives our spirit and helps us build our inner strength.

Leatrice Eiseman

Managing Director, Pantone Color Institute