The Hungarian Fashion and Design Agency has launched a mentoring program

As part of the programme, ten talented Hungarian fashion designers will be given the opportunity to acquire the business, strategic and marketing theoretical knowledge necessary for brand building and development from renowned Hungarian professionals, the agency said on Thursday.

The aim of the programme is to create as many stable and successful Hungarian brands as possible and to enable the best performers to move on to the international mentoring programme, the agency said in a communication sent to MTI.
The objective of the mentoring program is to provide participants with the theoretical knowledge in the most important areas of brand development that are essential for building a successful brand.
According to the announcement, the Hungarian experts will develop the participants at workshops and face-to-face meetings, while at the end of the program the best performing brands can continue the joint international mentoring program of the agency and Camera Nazionale della Moda Italiana.
The mentors selected on the basis of professional criteria – Mónika Emma Chen (brand development manager and communication consultant), György Ádám (lawyer, member of the committee of the Budapest Bar Association), Kriszta Kárpáti (freelance fashion PR specialist), Nikolett Kázsmér (investment manager, incubation area), Sára Emília Bernát (fashion, luxury strategic consultant), Réka Szentesi (fashion researcher), Péter Tátrai (deputy investment director), Alexandra Horváth (CFO, Aeron), Lilit Boninsegni (Polimoda), Tímea Martényi (sales and sustainability expert) – have a clear understanding of the strengths and areas of the brands to be developed thanks to their experience in various areas related to fashion and brand building.
The final workshops will take place in March 2020, and until then, brands will be developed on topics such as fashion communication, product sales, trademarking or digital marketing.
The designers participating in the programme – Kata Szegedi, Nini Molnar, The Four, DÜSK, Vecsei Millinery, Peter Mero, Gabriella Veszprémi, Anna Daubner, Alma Vtalanyi and ZIA – are all talented people who can develop their business after completing the mentoring programme.

MTI