Budapest Design Week – Hungarian Design and Design Management Awards handed over

Attila Simon, chairman of the jury of the Design Management Award, Hedvig Harmati, chairman of the jury of the Hungarian Design Award, Gyula Pomázi, chairman of the Hungarian Intellectual Property Office (HIPO), Zsófia Bata-Jakab, chairman of the Hungarian Fashion & CEO of the Design Agency and Judit Osvárt, curator of the festival (b-j) at the press conference of the Budapest Design Week festival at the Société Budapest event centre on 7 October 2021. The Budapest Design Week (BDW) will be held this year under the motto New Standards and will be open from 8 to 17 October in Budapest and several other cities with almost 200 programmes, including exhibitions, professional events, city walks, handicraft workshops and open studios.
MTI/Zoltan Balogh

As the opening event of the Budapest Design Week, the Hungarian Design Awards and the Design Management Award were presented in Budapest on Thursday.

As in previous years, the Hungarian Design Awards were presented for the 42nd time by the Hungarian Design Council, financed by the Hungarian Intellectual Property Office (HIPO). The Ministry of Innovation and Technology (ITM), in cooperation with the Hungarian Design Council, announced the most prestigious Hungarian design award in March.
The winners of this year's award were announced by textile designer Hedvig Harmati, head of the doctoral school of the Moholy-Nagy University of Art and Design, chairman of the jury. As the expert pointed out, a design that looks for connections, uses interdisciplinary opportunities in active value creation and does not forget about user aspects is an indispensable condition for the success of innovation.
The Teq Lite multifunctional gaming device designed by Gábor Borsány, György Gattyán and Dénes Viktor Huszár, the comfortable and ergonomic Tilt chair designed by Dániel Lakos, and the Bay Audio Counterpoint 2.0 custom-made loudspeaker designed by Zoltán Bay received recognition in the product category.
With the shared special prize of the State Secretary for Culture of the Ministry of Human Capacities (Emmi), the CECC prize was awarded for 2021 for the joint work of András Szilos and Boglárka Imrei, while the special prize of the HIPO was awarded to Márton Bartos and Tamás Liszkai for the Voxeltek Flow digital dental system.
The winner of the design category was the Adamo doll swing, created by combining the traditional swing and cradle, the joint work of András Oravecz and Ádám Németh, while the special prize was awarded to Zsuzsanna Horváth Nornir's wall clock.
The visual communication category was won by the work of Salt Communications Kft., the corporate identity development of Corvinus University of Budapest, created by Lőrinc Balogh, Botond Burrus, István Nagy and Máté Serflek. The special prize shared by Emmi's Secretary of State for Culture was awarded to the volume entitled Franciaudvaros Bérházs in Budapest, created in cooperation with Melinda Mártonffy author, Anna Bárdy graphic designer and Fülöp Schmaal photographer.
This year's winner of the student category is Bálint Szalai, whose interior object group entitled Home bears the characteristics of artisanal tradition in addition to formal playfulness. The special prize of the Ministry of Higher Education, Innovation and Vocational Education was awarded to the alternative dollhouse of Adrienn Király.
The Design Management Award, founded by the Hungarian Design Council, has recognised organisations for more than 10 years that strive for continuous innovation and outstanding quality in the formulation of their strategy, in their operational operation, in the development of their products and services, using the tools of design management, also bearing in mind the aspects of social responsibility and sustainability.
Organisations with an excellent design management approach were selected by a professional jury of nine people.
Attila Simon, CEO of Herend Porcelain Manufactory Ltd. and chairman of the jury of the Design Management Award recalled: The aim of the project is to raise awareness of the importance of the integrated application of design and to present its results to the professional public, economic operators and all interested parties.
As announced, this year's Design Management Award was awarded to the Miklós Radnóti Theatre. The theatre renewed its visual identity in 2016, laying the foundations of a radically different communication strategy for the new leadership of the institution at that time. The development, which has been carried out consistently and consciously ever since, now covers all the communication platforms of the theatre.
This year, Györgytea Kft. received the special prize of the HIPO Intellectual Property Diagnosis, which spreads the culture of traditional, usually not immediately effective herbs, with a strong emphasis on design approach. Artmagazin was awarded with a certificate of appreciation as a creative example of design management, as well as the BuildEXT design office for building information modelling and the public sports grounds of Hard Body Hang suitable for personal weight training.
The exhibition presenting the works of the prize-winners and the most outstanding applicants awaits visitors from Friday to October 17 at the central venue of Budapest Design Week, the Société Budapest event centre.